Media relations in the digital age: a strategic decision for B2B communication

When it comes to digital marketing and media relations, there is often some confusion about the role of each within the communication strategy. Although they share points of contact, they are different dimensions, with different objectives, logics and impacts over time. Traditionally, the relationship with the media has been more associated with building corporate and […]

BE IDEAS joins First PR Network and establishes partnership with Spanish agency

BE IDEAS joins the international First PR Network and establishes partnership with Spanish agency. From an international perspective, BE IDEAS is from January 2018 the Portuguese company to join the First PR Alliance, a group of communication agencies, specialised in the technology market, with presence all over the world. This partnership will allow us to […]

Mirror of mine, who am I on the net?

When we follow the news on social media, we see how fleeting our interests are, and how in one day we are shedding a tear over the disturbing images of refugees fleeing war…

Startup | What do I get out of a communication agency?

With a defined communication strategy, startups have several advantages, starting with the recognition that the brand is gaining.

I’m going to launch a new business: do I need a communication agency? Yes or no?

Getting a business idea off the ground and putting it into practice can be quite challenging. Most business plans reflect the strategy and how the business is intended to grow.