Communicating in B2B is no longer institutional. And there are still those who haven’t figured it out.
For years, B2B communication was treated as the gray side of creativity. It fulfilled a function, yes, but rarely with brilliance – institutional, safe, predictable. Discreet. But times have changed. And some people still haven’t noticed. Today, communicating in B2B is not just about describing products or publishing press releases. It’s about building presence, generating […]
BE Ideas Communication Accelerator – Strategy, storytelling and strategic results
In today’s market, effective communication is the great differentiator that connects brands to people.BE Ideas is relaunching the Communication Accelerator for 2026, a program designed for companies that want to stand out, optimize their presence and achieve strategic results. What is the Communication Accelerator? The Communication Accelerator is an integrated solution that combines strategic consulting, […]
Communication for technology companies: how to turn technical language into value
In the B2B technology sector, communicating innovation is often more difficult than innovating. When a solution is highly technical or disruptive, the challenge isn’t just in developing it – it’s in getting the market to understand, value and want it. Transforming technical language into narratives of value is an essential step in creating a connection […]
BE IDEAS ensures ISCAL communication
BE IDEAS began 2025 working on the communication of ISCAL – Instituto Superior de Contabilidade e Administração de Lisboa https://www.iscal.ipl.pt , part of the Polytechnic Institute of Lisbon. This new client was the result of a tender launched in 2024 to provide communication support to ISCAL with the aim of boosting its reputation. Since January, […]
Cybersecurity Communication Tips
These days, with the growing number of cyber attacks and data breaches, cybersecurity has become a priority for companies and individuals alike. However, communicating this topic clearly and effectively can be a challenge, especially as it involves complex technical issues and often arouses a sense of insecurity. In this article, we present the best strategies […]
AI and the Challenges of Communication
We live in a time when Artificial Intelligence is almost immediately shaping the global landscape, affecting not only our daily lives but also organizational dynamics. As a communications agency, it is imperative to understand this change and how we can adapt. One of our many tasks as communications professionals is to analyze the context in […]
BE IDEAS communicates Beltrão Coelho
BE IDEAS has just announced that it has won the account of Beltrão Coelho, a leading national company in Digital Workplace Solutions, taking over the brand’s communication with its current and potential clients. The communications agency will be responsible for all press relations work, consultancy and strategic counselling, with the aim of helping to increase […]
BE IDEAS enters 2022 with a reinforcement of its customer portfolio
Esri Portugal and EasyVista are the two new customers announced by BE IDEAS, which starts the year with the conquest of two new accounts, the first, a world leader in GIS technology – Geographic Information Systems and the second, a software provider recognized worldwide for its intelligent solutions for IT Service Management (ITSM) and in […]
Do you know which are the best paid professions in Portugal?
Knowing which are the highest-paying professions in Portugal is essential for anyone who is planning their career path, considering a professional transition, or simply looking to better understand the current job market. In a constantly evolving economic landscape, being informed about the most lucrative roles helps individuals make smarter, more strategic career decisions. This article […]