When everything is urgent, communication loses direction

Anyone who leads a startup or SME lives in a permanent balance between urgency and growth. There are clients to follow up, teams to manage, sales to close, operations to guarantee, problems to solve and constant decisions to make. In this context, marketing and communication often end up moving between priorities, meetings and day-to-day management. […]

B2B communication: why you’re not getting results (even if you invest)

There’s one thing I’ve seen time and again in B2B companies, especially in the field of technology and innovation: they invest in communication, but the results don’t come. And no, in most cases, it’s not for lack of investment. Nor for lack of effort. The problem almost always lies in the way communication is handled. […]

BE Ideas Communication Accelerator – Strategy, storytelling and strategic results

In today’s market, effective communication is the great differentiator that connects brands to people.BE Ideas is relaunching the Communication Accelerator for 2026, a program designed for companies that want to stand out, optimize their presence and achieve strategic results. What is the Communication Accelerator? The Communication Accelerator is an integrated solution that combines strategic consulting, […]

5 changes that are transforming B2B communication

5 changes that are transforming B2B communication B2B communication is changing – and fast.If it used to be enough to have an institutional website and a presence at industry events, today B2B brands need to build dialog, trust and strategic positioning. We are living in a new era where decision-makers are better informed, more selective […]

Communication for technology companies: how to turn technical language into value

Communication for technology companies: how to turn technical language into value In the B2B technology sector, communicating innovation is often more difficult than innovating. When a solution is highly technical or disruptive, the challenge isn’t just in developing it – it’s in getting the market to understand, value and want it. Transforming technical language into […]

BE IDEAS ensures ISCAL communication

ISCAL-Fachada do edificio

BE IDEAS ensures ISCAL communication BE IDEAS began 2025 working on the communication of ISCAL – Instituto Superior de Contabilidade e Administração de Lisboa https://www.iscal.ipl.pt , part of the Polytechnic Institute of Lisbon. This new client was the result of a tender launched in 2024 to provide communication support to ISCAL with the aim of […]

Cybersecurity Communication Tips

Cibersegurança

These days, with the growing number of cyber attacks and data breaches, cybersecurity has become a priority for companies and individuals alike. However, communicating this topic clearly and effectively can be a challenge, especially as it involves complex technical issues and often arouses a sense of insecurity. In this article, we present the best strategies […]

AI and the Challenges of Communication

We live in a time when Artificial Intelligence is almost immediately shaping the global landscape, affecting not only our daily lives but also organizational dynamics. As a communications agency, it is imperative to understand this change and how we can adapt. One of our many tasks as communications professionals is to analyze the context in […]

BE IDEAS communicates Beltrão Coelho

services work

BE IDEAS has just announced that it has won the account of Beltrão Coelho, a leading national company in Digital Workplace Solutions, taking over the brand’s communication with its current and potential clients. The communications agency will be responsible for all press relations work, consultancy and strategic counselling, with the aim of helping to increase […]