Good practices on how to have a relationship with the media: I want to communicate with the media, what should I do? What about the influence of social media?
Press relations is a much more complex area than it might seem. It’s not just about sending emails with press releases to journalists, but about creating and maintaining a mutually beneficial relationship with the media. Writing press releases can be a more difficult task than many people realise. You need to know how best to […]
Mirror of mine, who am I on the net?
When we follow the news on social media, we see how fleeting our interests are, and how in one day we are shedding a tear over the disturbing images of refugees fleeing war…
