Communication for technology companies: how to turn technical language into value

Communication for technology companies: how to turn technical language into value In the B2B technology sector, communicating innovation is often more difficult than innovating. When a solution is highly technical or disruptive, the challenge isn’t just in developing it – it’s in getting the market to understand, value and want it. Transforming technical language into […]
Startups and PR Agencies, yes or no?

The question often asked is whether or not to use a communications agency. If you have a startup and want to communicate in the best possible way, the answer is a big yes! For a startup, building a solid and credible reputation is an essential step in ensuring presence and sustainable growth. One of the […]
BE IDEAS joins First PR Network and establishes partnership with Spanish agency

BE IDEAS joins the international First PR Network and establishes partnership with Spanish agency. From an international perspective, BE IDEAS is from January 2018 the Portuguese company to join the First PR Alliance, a group of communication agencies, specialised in the technology market, with presence all over the world. This partnership will allow us to […]
Startup | What do I get out of a communication agency?

With a defined communication strategy, startups have several advantages, starting with the recognition that the brand is gaining.