Communicating in B2B is no longer institutional. And there are still those who haven’t figured it out.
For years, B2B communication was treated as the gray side of creativity. It fulfilled a function, yes, but rarely with brilliance – institutional, safe, predictable. Discreet. But times have changed. And some people still haven’t noticed. Today, communicating in B2B is not just about describing products or publishing press releases. It’s about building presence, generating […]
B2B communication in technology: Common mistakes
In the world of B2B technology, communicating clearly and strategically is one of the biggest challenges – and also one of the biggest opportunities. Many companies with incredible solutions fail to express their value effectively. In this article, we reveal the most common mistakes we see in the communication of technology companies… and how to […]
Communication Agency BE IDEAS communicates Wild Code School.
The communication agency Be IDEAS has just announced the entry of another client, Wild Code School, a European network of schools specialized in Intensive Web Development Programs, present in Portugal since the beginning of the year. The communications agency will be responsible for strategic communication and press office leveraging the notoriety of the Wild Code […]
Communication agency BE IDEAS communicates Staples’ report
Be Ideas was entrusted with managing the communication of Staples’ annual report, a comprehensive document that showcases the company’s key trends, achievements, and results within the Brazilian market. This project involved the development of strategic, tailored content aimed at clearly conveying the company’s performance and vision. Additionally, Be Ideas took charge of managing media relations […]
The magic of communication.
The challenges that Communication professionals face every day are a result of the importance that this function has in Companies’ strategy. Being aware of the business objectives, monitoring the sales teams, recognising the efforts of human resources to retain and attract talent are some of the essential points for responding effectively. Sustained growth with satisfactory […]
BE IDEAS joins First PR Network and establishes partnership with Spanish agency
BE IDEAS joins the international First PR Network and establishes partnership with Spanish agency. From an international perspective, BE IDEAS is from January 2018 the Portuguese company to join the First PR Alliance, a group of communication agencies, specialised in the technology market, with presence all over the world. This partnership will allow us to […]
2016 Trends in Public Relations
Just in time to kick off a new year, Forbes presents the 7 trends in PR for 2016. We all know that times have changed and that the challenges are many. But what does the American magazine Forbes have to say that we don’t already know? Here goes. 1.The End of the Traditional Press Release […]