B2B communication: why you’re not getting results (even if you invest)
There’s one thing I’ve seen time and again in B2B companies, especially in the field of technology and innovation: they invest in communication, but the results don’t come. And no, in most cases, it’s not for lack of investment. Nor for lack of effort. The problem almost always lies in the way communication is handled. […]
Media relations in the digital age: a strategic decision for B2B communication
When it comes to digital marketing and media relations, there is often some confusion about the role of each within the communication strategy. Although they share points of contact, they are different dimensions, with different objectives, logics and impacts over time. Traditionally, the relationship with the media has been more associated with building corporate and […]
BE Ideas Communication Accelerator – Strategy, storytelling and strategic results
In today’s market, effective communication is the great differentiator that connects brands to people.BE Ideas is relaunching the Communication Accelerator for 2026, a program designed for companies that want to stand out, optimize their presence and achieve strategic results. What is the Communication Accelerator? The Communication Accelerator is an integrated solution that combines strategic consulting, […]
5 changes that are transforming B2B communication
5 changes that are transforming B2B communication B2B communication is changing – and fast.If it used to be enough to have an institutional website and a presence at industry events, today B2B brands need to build dialog, trust and strategic positioning. We are living in a new era where decision-makers are better informed, more selective […]
BE IDEAS ensures ISCAL communication
BE IDEAS ensures ISCAL communication BE IDEAS began 2025 working on the communication of ISCAL – Instituto Superior de Contabilidade e Administração de Lisboa https://www.iscal.ipl.pt , part of the Polytechnic Institute of Lisbon. This new client was the result of a tender launched in 2024 to provide communication support to ISCAL with the aim of […]
Press + Networks: Strategy
Press relations is a much more complex area than it might seem. It’s not just about sending emails with press releases to journalists, but about creating and maintaining a mutually beneficial relationship with the media. Writing press releases can be a more difficult task than many people realise. You need to know how best to […]
BE IDEAS enters 2022 with a reinforcement of its customer portfolio
Esri Portugal and EasyVista are the two new customers announced by BE IDEAS, which starts the year with the conquest of two new accounts, the first, a world leader in GIS technology – Geographic Information Systems and the second, a software provider recognized worldwide for its intelligent solutions for IT Service Management (ITSM) and in […]
Do you know which are the best paid professions in Portugal?
Knowing which are the highest-paying professions in Portugal is essential for anyone who is planning their career path, considering a professional transition, or simply looking to better understand the current job market. In a constantly evolving economic landscape, being informed about the most lucrative roles helps individuals make smarter, more strategic career decisions. This article […]