Communication for technology companies: how to turn technical language into value
In the B2B technology sector, communicating innovation is often more difficult than innovating. When a solution is highly technical or disruptive, the challenge isn’t just in developing it – it’s in getting the market to understand, value and want it. Transforming technical language into narratives of value is an essential step in creating a connection […]
AI and the Challenges of Communication
We live in a time when Artificial Intelligence is almost immediately shaping the global landscape, affecting not only our daily lives but also organizational dynamics. As a communications agency, it is imperative to understand this change and how we can adapt. One of our many tasks as communications professionals is to analyze the context in […]
BE IDEAS communicates Beltrão Coelho
BE IDEAS has just announced that it has won the account of Beltrão Coelho, a leading national company in Digital Workplace Solutions, taking over the brand’s communication with its current and potential clients. The communications agency will be responsible for all press relations work, consultancy and strategic counselling, with the aim of helping to increase […]