B2B communication: why you’re not getting results (even if you invest)

There’s one thing I’ve seen time and again in B2B companies, especially in the field of technology and innovation: they invest in communication, but the results don’t come. And no, in most cases, it’s not for lack of investment. Nor for lack of effort. The problem almost always lies in the way communication is handled. […]

Media relations in the digital age: a strategic decision for B2B communication

When it comes to digital marketing and media relations, there is often some confusion about the role of each within the communication strategy. Although they share points of contact, they are different dimensions, with different objectives, logics and impacts over time. Traditionally, the relationship with the media has been more associated with building corporate and […]