Media relations in the digital age: a strategic decision for B2B communication

When it comes to digital marketing and media relations, there is often some confusion about the role of each within the communication strategy. Although they share points of contact, they are different dimensions, with different objectives, logics and impacts over time. Traditionally, the relationship with the media has been more associated with building corporate and […]

Empowerment in the Digital Age

A while back I read about the emergence of empowerment, one of the catalytic trends of our times, which has been growing a lot by the widespread use of social media, giving consumers power and decision over brands, products, ideas and policies. Empowerment is much more than transferring power to the consumer or customer, a […]

Mirror of mine, who am I on the net?

When we follow the news on social media, we see how fleeting our interests are, and how in one day we are shedding a tear over the disturbing images of refugees fleeing war…