When everything is urgent, communication loses direction
Anyone who leads a startup or SME lives in a permanent balance between urgency and growth. There are clients to follow up, teams to manage, sales to close, operations to guarantee, problems to solve and constant decisions to make. In this context, marketing and communication often end up moving between priorities, meetings and day-to-day management. […]
B2B communication: why you’re not getting results (even if you invest)
There’s one thing I’ve seen time and again in B2B companies, especially in the field of technology and innovation: they invest in communication, but the results don’t come. And no, in most cases, it’s not for lack of investment. Nor for lack of effort. The problem almost always lies in the way communication is handled. […]
Communicating in B2B is no longer institutional. And there are still those who haven’t figured it out.
Communicating in B2B is no longer institutional. And there are still those who haven’t realized it For years, B2B communication was treated as the gray side of creativity. It fulfilled a function, yes, but rarely with brilliance – institutional, safe, predictable. Discreet. But times have changed. And some people still haven’t noticed. Today, communicating in […]
Communication for technology companies: how to turn technical language into value
Communication for technology companies: how to turn technical language into value In the B2B technology sector, communicating innovation is often more difficult than innovating. When a solution is highly technical or disruptive, the challenge isn’t just in developing it – it’s in getting the market to understand, value and want it. Transforming technical language into […]
B2B communication in technology: Common mistakes
B2B communication in technology: Common mistakes In the world of B2B technology, communicating clearly and strategically is one of the biggest challenges – and also one of the biggest opportunities. Many companies with incredible solutions fail to express their value effectively. In this article, we reveal the most common mistakes we see in the communication […]
BE IDEAS ensures ISCAL communication
BE IDEAS ensures ISCAL communication BE IDEAS began 2025 working on the communication of ISCAL – Instituto Superior de Contabilidade e Administração de Lisboa https://www.iscal.ipl.pt , part of the Polytechnic Institute of Lisbon. This new client was the result of a tender launched in 2024 to provide communication support to ISCAL with the aim of […]
Cybersecurity Communication Tips
These days, with the growing number of cyber attacks and data breaches, cybersecurity has become a priority for companies and individuals alike. However, communicating this topic clearly and effectively can be a challenge, especially as it involves complex technical issues and often arouses a sense of insecurity. In this article, we present the best strategies […]
AI: Threat or PR Opportunity
We live in a time where Artificial Intelligence is rapidly shaping the global landscape, impacting not only our daily lives but also organizational dynamics. As a PR agency, it is imperative to understand this change and how we can adapt. One of our tasks as PR professionals is to analyze the context we are in, […]
AI and the Challenges of Communication
We live in a time when Artificial Intelligence is almost immediately shaping the global landscape, affecting not only our daily lives but also organizational dynamics. As a communications agency, it is imperative to understand this change and how we can adapt. One of our many tasks as communications professionals is to analyze the context in […]
Startups and PR Agencies, yes or no?
The question often asked is whether or not to use a communications agency. If you have a startup and want to communicate in the best possible way, the answer is a big yes! For a startup, building a solid and credible reputation is an essential step in ensuring presence and sustainable growth. One of the […]