Communicating in B2B is no longer institutional. And there are still those who haven’t figured it out.
For years, B2B communication was treated as the gray side of creativity. It fulfilled a function, yes, but rarely with brilliance – institutional, safe, predictable. Discreet. But times have changed. And some people still haven’t noticed. Today, communicating in B2B is not just about describing products or publishing press releases. It’s about building presence, generating […]
Communication for technology companies: how to turn technical language into value
In the B2B technology sector, communicating innovation is often more difficult than innovating. When a solution is highly technical or disruptive, the challenge isn’t just in developing it – it’s in getting the market to understand, value and want it. Transforming technical language into narratives of value is an essential step in creating a connection […]
B2B communication in technology: Common mistakes
In the world of B2B technology, communicating clearly and strategically is one of the biggest challenges – and also one of the biggest opportunities. Many companies with incredible solutions fail to express their value effectively. In this article, we reveal the most common mistakes we see in the communication of technology companies… and how to […]
BE IDEAS ensures ISCAL communication
BE IDEAS began 2025 working on the communication of ISCAL – Instituto Superior de Contabilidade e Administração de Lisboa https://www.iscal.ipl.pt , part of the Polytechnic Institute of Lisbon. This new client was the result of a tender launched in 2024 to provide communication support to ISCAL with the aim of boosting its reputation. Since January, […]
Cybersecurity Communication Tips
These days, with the growing number of cyber attacks and data breaches, cybersecurity has become a priority for companies and individuals alike. However, communicating this topic clearly and effectively can be a challenge, especially as it involves complex technical issues and often arouses a sense of insecurity. In this article, we present the best strategies […]
AI: Threat or PR Opportunity
We live in a time where Artificial Intelligence is rapidly shaping the global landscape, impacting not only our daily lives but also organizational dynamics. As a PR agency, it is imperative to understand this change and how we can adapt. One of our tasks as PR professionals is to analyze the context we are in, […]
AI and the Challenges of Communication
We live in a time when Artificial Intelligence is almost immediately shaping the global landscape, affecting not only our daily lives but also organizational dynamics. As a communications agency, it is imperative to understand this change and how we can adapt. One of our many tasks as communications professionals is to analyze the context in […]
Startups and PR Agencies, yes or no?
The question often asked is whether or not to use a communications agency. If you have a startup and want to communicate in the best possible way, the answer is a big yes! For a startup, building a solid and credible reputation is an essential step in ensuring presence and sustainable growth. One of the […]
The Accelerator of 2023
I could start this article talking about the uncertain and volatile times we live in, but this is something we all notice not only in professional and personal terms. Responding to the challenges presented by the market is difficult, but anticipating trends and needs is even more so. So defining a medium to long-term strategy […]
BE IDEAS enters 2022 with a reinforcement of its customer portfolio
Esri Portugal and EasyVista are the two new customers announced by BE IDEAS, which starts the year with the conquest of two new accounts, the first, a world leader in GIS technology – Geographic Information Systems and the second, a software provider recognized worldwide for its intelligent solutions for IT Service Management (ITSM) and in […]