Media relations in the digital age: a strategic decision for B2B communication
When it comes to digital marketing and media relations, there is often some confusion about the role of each within the communication strategy. Although they share points of contact, they are different dimensions, with different objectives, logics and impacts over time. Traditionally, the relationship with the media has been more associated with building corporate and […]
5 changes that are transforming B2B communication
5 changes that are transforming B2B communication B2B communication is changing – and fast.If it used to be enough to have an institutional website and a presence at industry events, today B2B brands need to build dialog, trust and strategic positioning. We are living in a new era where decision-makers are better informed, more selective […]
Communication for technology companies: how to turn technical language into value
Communication for technology companies: how to turn technical language into value In the B2B technology sector, communicating innovation is often more difficult than innovating. When a solution is highly technical or disruptive, the challenge isn’t just in developing it – it’s in getting the market to understand, value and want it. Transforming technical language into […]
BE IDEAS ensures ISCAL communication
BE IDEAS ensures ISCAL communication BE IDEAS began 2025 working on the communication of ISCAL – Instituto Superior de Contabilidade e Administração de Lisboa https://www.iscal.ipl.pt , part of the Polytechnic Institute of Lisbon. This new client was the result of a tender launched in 2024 to provide communication support to ISCAL with the aim of […]
Cybersecurity Communication Tips
These days, with the growing number of cyber attacks and data breaches, cybersecurity has become a priority for companies and individuals alike. However, communicating this topic clearly and effectively can be a challenge, especially as it involves complex technical issues and often arouses a sense of insecurity. In this article, we present the best strategies […]
AI: Threat or PR Opportunity
We live in a time where Artificial Intelligence is rapidly shaping the global landscape, impacting not only our daily lives but also organizational dynamics. As a PR agency, it is imperative to understand this change and how we can adapt. One of our tasks as PR professionals is to analyze the context we are in, […]
Startups and PR Agencies, yes or no?
The question often asked is whether or not to use a communications agency. If you have a startup and want to communicate in the best possible way, the answer is a big yes! For a startup, building a solid and credible reputation is an essential step in ensuring presence and sustainable growth. One of the […]
Communication agency BE IDEAS communicates Staples’ report
Be Ideas was entrusted with managing the communication of Staples’ annual report, a comprehensive document that showcases the company’s key trends, achievements, and results within the Brazilian market. This project involved the development of strategic, tailored content aimed at clearly conveying the company’s performance and vision. Additionally, Be Ideas took charge of managing media relations […]
The magic of communication.
The challenges that Communication professionals face every day are a result of the importance that this function has in Companies’ strategy. Being aware of the business objectives, monitoring the sales teams, recognising the efforts of human resources to retain and attract talent are some of the essential points for responding effectively. Sustained growth with satisfactory […]
BE IDEAS joins First PR Network and establishes partnership with Spanish agency
BE IDEAS joins the international First PR Network and establishes partnership with Spanish agency. From an international perspective, BE IDEAS is from January 2018 the Portuguese company to join the First PR Alliance, a group of communication agencies, specialised in the technology market, with presence all over the world. This partnership will allow us to […]