When everything is urgent, communication loses direction
Anyone who leads a startup or SME lives in a permanent balance between urgency and growth. There are clients to follow up, teams to manage, sales to close, operations to guarantee, problems to solve and constant decisions to make. In this context, marketing and communication often end up moving between priorities, meetings and day-to-day management. […]
B2B communication: why you’re not getting results (even if you invest)
There’s one thing I’ve seen time and again in B2B companies, especially in the field of technology and innovation: they invest in communication, but the results don’t come. And no, in most cases, it’s not for lack of investment. Nor for lack of effort. The problem almost always lies in the way communication is handled. […]
Media relations in the digital age: a strategic decision for B2B communication
When it comes to digital marketing and media relations, there is often some confusion about the role of each within the communication strategy. Although they share points of contact, they are different dimensions, with different objectives, logics and impacts over time. Traditionally, the relationship with the media has been more associated with building corporate and […]
5 changes that are transforming B2B communication
5 changes that are transforming B2B communication B2B communication is changing – and fast.If it used to be enough to have an institutional website and a presence at industry events, today B2B brands need to build dialog, trust and strategic positioning. We are living in a new era where decision-makers are better informed, more selective […]
Communication for technology companies: how to turn technical language into value
Communication for technology companies: how to turn technical language into value In the B2B technology sector, communicating innovation is often more difficult than innovating. When a solution is highly technical or disruptive, the challenge isn’t just in developing it – it’s in getting the market to understand, value and want it. Transforming technical language into […]
BE IDEAS ensures ISCAL communication
BE IDEAS ensures ISCAL communication BE IDEAS began 2025 working on the communication of ISCAL – Instituto Superior de Contabilidade e Administração de Lisboa https://www.iscal.ipl.pt , part of the Polytechnic Institute of Lisbon. This new client was the result of a tender launched in 2024 to provide communication support to ISCAL with the aim of […]
Cybersecurity Communication Tips
These days, with the growing number of cyber attacks and data breaches, cybersecurity has become a priority for companies and individuals alike. However, communicating this topic clearly and effectively can be a challenge, especially as it involves complex technical issues and often arouses a sense of insecurity. In this article, we present the best strategies […]
AI: Threat or PR Opportunity
We live in a time where Artificial Intelligence is rapidly shaping the global landscape, impacting not only our daily lives but also organizational dynamics. As a PR agency, it is imperative to understand this change and how we can adapt. One of our tasks as PR professionals is to analyze the context we are in, […]
Startups and PR Agencies, yes or no?
The question often asked is whether or not to use a communications agency. If you have a startup and want to communicate in the best possible way, the answer is a big yes! For a startup, building a solid and credible reputation is an essential step in ensuring presence and sustainable growth. One of the […]
Communication agency BE IDEAS communicates Staples’ report
Be Ideas was entrusted with managing the communication of Staples’ annual report, a comprehensive document that showcases the company’s key trends, achievements, and results within the Brazilian market. This project involved the development of strategic, tailored content aimed at clearly conveying the company’s performance and vision. Additionally, Be Ideas took charge of managing media relations […]