Media relations in the digital age: a strategic decision for B2B communication

When it comes to digital marketing and media relations, there is often some confusion about the role of each within the communication strategy. Although they share points of contact, they are different dimensions, with different objectives, logics and impacts over time. Traditionally, the relationship with the media has been more associated with building corporate and […]

5 changes that are transforming B2B communication

5 changes that are transforming B2B communication B2B communication is changing – and fast.If it used to be enough to have an institutional website and a presence at industry events, today B2B brands need to build dialog, trust and strategic positioning. We are living in a new era where decision-makers are better informed, more selective […]

B2B communication in technology: Common mistakes

B2B communication in technology: Common mistakes In the world of B2B technology, communicating clearly and strategically is one of the biggest challenges – and also one of the biggest opportunities. Many companies with incredible solutions fail to express their value effectively. In this article, we reveal the most common mistakes we see in the communication […]