Unimer

Client

Unimer

Challenge

• Positioning the communication of Unimer for consumers.

Strategy

• Arousing media interest.
• Communicating unique characteristics of Unimer products: Strategy of sending products to editors/bloggers.
• Drafting opinion articles around the theme of colds/allergies/nasal hygiene in babies/children.
• Recreational promotion.
• Promoting the Facebook page of Unimer.
• Promotion of Unimer presence and its mascot at events/strategic conferences (Little Style, Mercadito da Carlota, "Our Pregnancy and Our Baby” Conference).

Results

• 100% presence in specialist media (children, babies, child care, and social welfare).
• 500% increase in the number of likes and interactions on Facebook, in 4 months.
• Greater visibility of Unimer brand and product approach among parents and children.
• Increased interaction at events.