Unimer

Client

Unimer

Challenge

  • Positioning the communication of Unimer for consumers.

Strategy

  • Arousing media interest.
  • Communicating unique characteristics of Unimer products: Strategy of sending products to editors/bloggers.
  • Drafting opinion articles around the theme of colds/allergies/nasal hygiene in babies/children.
  • Recreational promotion.
  • Promoting the Facebook page of Unimer.
  • Promotion of Unimer presence and its mascot at events/strategic conferences (Little Style, Mercadito da Carlota, "Our Pregnancy and Our Baby” Conference).

Results

  • 100% presence in specialist media (children, babies, child care, and social welfare).
  • 500% increase in the number of likes and interactions on Facebook, in 4 months.
  • Greater visibility of Unimer brand and product approach among parents and children.
  • Increased interaction at events.

Category
Health
Tags
artigos de opinião, bloggers, comunicação, conferências, conteúdos, editores, estratégico, eventos, facebook, marca, passatempos, promoção, Saúde Infantil, visibilidade
About This Project