- Positioning the communication of Unimer for consumers.
- Arousing media interest.
- Communicating unique characteristics of Unimer products: Strategy of sending products to editors/bloggers.
- Drafting opinion articles around the theme of colds/allergies/nasal hygiene in babies/children.
- Recreational promotion.
- Promoting the Facebook page of Unimer.
- Promotion of Unimer presence and its mascot at events/strategic conferences (Little Style, Mercadito da Carlota, "Our Pregnancy and Our Baby” Conference).
- 100% presence in specialist media (children, babies, child care, and social welfare).
- 500% increase in the number of likes and interactions on Facebook, in 4 months.
- Greater visibility of Unimer brand and product approach among parents and children.
- Increased interaction at events.
About This Project