Unimer
Cliente
Unimer
Challenge
Develop Unimer B2C communication.
Strategy
The communication strategy involved the creation of content of media interest, enhancing the unique characteristics of Unimer products, by sending products to strategic publishers/bloggers. Opinion articles were also prepared on the subject of colds/allergies/nasal hygiene care in babies/children. We also promote giveaways in strategic media. Another important point explored was Unimer's presence on social media, boosting content. We also leveraged the brand’s presence by promoting the presence of Unimer and its mascot at strategic events/conferences (Little Style, Mercadito da Carlota, Conference “A Nossa Gravidez e o Nosso Bebé)
Results
100% presence in specialized media (children, babies, childcare, social and well-being). We quintupled the number of likes and interactions on Facebook in 4 months. Greater visibility of the Unimer brand and bringing the product closer to parents and children. Increased interaction at events.