Tech Data Portugal

Client

Tech Data Portugal

CHALLENGE

  • Strengthen the positioning of Tech Data Portugal as a market leader in the distribution and end-to-end solutions in IT.
  • To increase the visibility of Tech Data Portugal, leverage its experience as distributor and main partner of the most important IT and innovation brands.

STRATEGY

  • Leverage the main assets of Tech Data Portugal in the market.
  • Promote a regular connection with the strategic media.
  • Define and promoting Tech Data key messages.
  • Press Releases writing, delivering and follow up about new services / clients / partnerships / awards / distinctions / investments / acquisitions / …
  • Develop social media content relevant to the target.
  • Promote presence in social media.

RESULTS

  • Increase the visibility of Tech Data Portugal and its brands.
  • Strengthening of Tech Data Portugal in its market.
  • Continuous and efficient communication flow.
  • Establishment of a close and trusting relationship with the Media.

Category
Technology
Tags
communication, content, events, media, public relations, publishers, strategic