Client
Tech Data Portugal
CHALLENGE
- Strengthen the positioning of Tech Data Portugal as a market leader in the distribution and end-to-end solutions in IT.
- To increase the visibility of Tech Data Portugal, leverage its experience as distributor and main partner of the most important IT and innovation brands.
STRATEGY
- Leverage the main assets of Tech Data Portugal in the market.
- Promote a regular connection with the strategic media.
- Define and promoting Tech Data key messages.
- Press Releases writing, delivering and follow up about new services / clients / partnerships / awards / distinctions / investments / acquisitions / …
- Develop social media content relevant to the target.
- Promote presence in social media.
RESULTS
- Increase the visibility of Tech Data Portugal and its brands.
- Strengthening of Tech Data Portugal in its market.
- Continuous and efficient communication flow.
- Establishment of a close and trusting relationship with the Media.
Category
Technology
Tags
communication, content, events, media, public relations, publishers, strategic