Staples Portugal
Client
Staples Portugal
Challenge
Our international partner * has developed a communication project based on a study in several European countries, including Portugal, on the level of frustration of European workers in their workplaces. This study covered questions about the level of worker satisfaction in their workspaces and how they influenced their performance and motivation levels. The results were very expressive and Staples wanted the main findings to be made public in all participating countries, including Portugal.
Strategy
With the coordination of the partner team and the marketing team of Staples Portugal we jointly developed the launch in Portugal of this communication. The media were selected based on their importance and relevance not only in terms of notoriety but also national coverage, since it was a study that presented conclusions about Portuguese society.The development of communication media was cross-sectional across countries demonstrating the main conclusions in each country. A press release, an infographic, a micro site were produced and the full study was made available for online consultation.
Results
With the release of the PR with reference to the main conclusions of the study, the media published articles some of them in the traditional written press, as was the case of Jornal I with a front page. In the digital media the highlights were immediate shortly after the press release. * Berkeley PR