SAS Portugal

Client

SAS

Challenge

  • Communicate SAS Portugal 20th anniversary.

Strategy

  • Concept of development "20 years, 20 testimonies.".
  • Management and collection of interviews with customers, partners and employees of SAS.
  • Developmental case studies with clients from various sectors (insurance banking, utilities, public administration, consulting, etc.).
  • Supporting the definition of engagement activities with various SAS stakeholders.
  • Strengthening communication with the media.

Results

  • 36 testimony videos presented at SAS Forum, Portugal 2014.
  • 7 SAS case studies to be available in digital media and social networks.
  • Providing Case Studies to the Press.
  • Presence and coverage in specialised and business press.

Category
Technology
Tags
case studies, comunicação, digital, engagement, imprensa, redes sociais, video