Kuuk Modern Cuisine
Client
Kuuk Modern Cuisine
Challenge
Communicate the launch of Kuuk.
Strategy
Regarding to the specification of the product, it was necessary to develop a communication strategy that would give the product credibility with the target audience. Thus, we developed a plan that made known and demystified the concept of “molecular cuisine”. We developed a communication campaign with the media and bloggers.
Results
Visibility of the Kuuk brand to the general public. Establishment of contacts and strategic partnerships that boosted Kuuk's notoriety and visibility.