Infosistema
Client
Infosistema
Challenge | Communications and Press Relations Consultancy
INFOSISTEMA – Grupo Joyn with more than 20 years of experience, operates in technological and business consulting, in the sectors of Banking, Insurance, Industry and Public Administration, developing Business Support Portals and BPM and Workflow Solutions, was looking for a partner to support its marketing department in the definition and strategic planning of communication and press relations, and coordination of the internal marketing team.
STRATEGY
In order to ensure INFOSISTEMA's internal objectives, we defined a team that provided senior support to this client. A senior professional from BE Ideas was appointed to coordinate INFOSISTENA's internal marketing team, with a very regular contact and presence at the client's premises, supported by the team of BE Ideas consultants in satellite services, such as the press office.
RESULTS
Clear definition of objectives, assignment of responsibilities and task execution timings. Greater control and effectiveness of the defined activities that resulted in a significant increase in communication moments such as the creation of landing pages, press releases, presence in the media, email marketing campaigns, sharing on social networks and greater effectiveness of SEO campaigns. These results were reflected in greater support for the commercial team and greater motivation and commitment of marketing teams to achieve goals.