Infosistema

Client

Infosistema . Joyn Group

CHALLENGE

  • Coordinate Marketing team.
  • Develop MARCOM strategy.
  • Promote Infosistema communication with stakeholders.
  • Promote Infosistema to increase leads.

STRATEGY

  • Define strategy based on short- and medium-term business objectives.
  • Update communication media.
  • Development of media contents for the commercial team: opinion articles, press releases, case studies, landpages, rubrics for social networks, ...
  • Promote digital campaigns.

RESULTS

  • 11 press releases.
  • 7 case studies.
  • 3 opinion articles.
  • 4 Landpages.
  • 10 email marketing campaigns (PT / ENG).
  • MARCOM team dedicated and committed.
  • Commercial team with marketing support.
  • Positive response to email marketing, Linkedin and Google Adwords campaigns with new leads.

Category
Technology
Tags
B2B, business, communication, conferences, content, events, innovation, market, public relations, publishers, strategic