Client
Infosistema . Joyn Group
CHALLENGE
- Coordinate Marketing team.
- Develop MARCOM strategy.
- Promote Infosistema communication with stakeholders.
- Promote Infosistema to increase leads.
STRATEGY
- Define strategy based on short- and medium-term business objectives.
- Update communication media.
- Development of media contents for the commercial team: opinion articles, press releases, case studies, landpages, rubrics for social networks, ...
- Promote digital campaigns.
RESULTS
- 11 press releases.
- 7 case studies.
- 3 opinion articles.
- 4 Landpages.
- 10 email marketing campaigns (PT / ENG).
- MARCOM team dedicated and committed.
- Commercial team with marketing support.
- Positive response to email marketing, Linkedin and Google Adwords campaigns with new leads.
Category
Technology
Tags
B2B, business, communication, conferences, content, events, innovation, market, public relations, publishers, strategic