Infosistema

Client

Infosistema . Joyn Group

CHALLENGE

Coordinate Marketing team.
Develop MARCOM strategy.
Promote Infosistema communication with stakeholders.
Promote Infosistema to increase leads.

STRATEGY

Define strategy based on short- and medium-term business objectives.
Update communication media.
Development of media contents for the commercial team: opinion articles, press releases, case studies, landpages, rubrics for social networks, ...
Promote digital campaigns.

RESULTS

11 press releases.
7 case studies.
3 opinion articles.
4 Landpages.
10 email marketing campaigns (PT / ENG).
MARCOM team dedicated and committed.
Commercial team with marketing support.
Positive response to email marketing, Linkedin and Google Adwords campaigns with new leads.

Category

Technology

Tags

B2B, business, communication, conferences, content, events, innovation, market, public relations, publishers, strategic