GMV is an international technology group that operates worldwide in the Aerospace, Defense and Security, Cybersecurity, Intelligent Transport Systems, Health, Telecommunications and IT sectors for the Public Administration and large companies. With no human resources in Portugal dedicated exclusively to marketing, responding to Spain needed professional and permanent support for the creation of a marketing and communication department.
BE Ideas presented a solution for the allocation of a permanent senior internal resource in part-time, supported by the agency's team of consultants as a back office.
Since 2017, GMV has had a marketing department in Portugal, not only supported by the GMV Spain team but also by BE Ideas, with a permanent, part-time internal resource. The marketing department provides all types of support for communication and promotion of activities carried out by GMV, both internally and externally. In terms of the press office, the number of references and presences in the media has increased significantly with increasing recognition of the brand among its stakeholders.