Electrolux Professional
Client
Electrolux Professional / Comeca
Challenge | Communication and Event Consulting
COMECA, ELECTROLUX PROFESSIONAL's representative in Portugal, needed to make the new Skyline range known to its customers and market.
Strategy
We booked a day of presentation of the Skyline range, in one of the main points of Lisbon, in a kitchen equipped with ELECTROLUX PROFESSIONAL products, at the LX Factory, the restaurant Taberna 1300. The demonstration, which was attended by two Italian chefs, was the highlight of the event. With tasting and presentation of all the potential of this new line of products that responds to the current challenges in the kitchen, in the protection of the environment and working conditions, with the use of artificial intelligence (AI). The event took place in the morning followed by lunch, providing clarification of doubts in an informal and relaxed atmosphere. After lunch, it was possible to learn more about another product - Panini, where they prepared some toast in seconds, which left the audience delighted.
Results
The event had a very significant turnout, with customer representatives from different parts of the country. It reinforced the market leader position for the HORECA channel, not only for its offer, but also for its innovation and customer care. Results of the guest satisfaction survey were very positive.