Communicating in B2B is no longer institutional. And there are still those who haven’t figured it out.
For years, B2B communication was treated as the gray side of creativity. It fulfilled a function, yes, but rarely with brilliance – institutional, safe, predictable. Discreet. But times have changed. And some people still haven’t noticed. Today, communicating in B2B is not just about describing products or publishing press releases. It’s about building presence, generating […]
BE Ideas Communication Accelerator – Strategy, storytelling and strategic results
In today’s market, effective communication is the great differentiator that connects brands to people.BE Ideas is relaunching the Communication Accelerator for 2026, a program designed for companies that want to stand out, optimize their presence and achieve strategic results. What is the Communication Accelerator? The Communication Accelerator is an integrated solution that combines strategic consulting, […]
Communication for technology companies: how to turn technical language into value
In the B2B technology sector, communicating innovation is often more difficult than innovating. When a solution is highly technical or disruptive, the challenge isn’t just in developing it – it’s in getting the market to understand, value and want it. Transforming technical language into narratives of value is an essential step in creating a connection […]
BE IDEAS ensures ISCAL communication
BE IDEAS began 2025 working on the communication of ISCAL – Instituto Superior de Contabilidade e Administração de Lisboa https://www.iscal.ipl.pt , part of the Polytechnic Institute of Lisbon. This new client was the result of a tender launched in 2024 to provide communication support to ISCAL with the aim of boosting its reputation. Since January, […]
How PR and Social Media Work Together
Press relations go far beyond simply emailing press releases to journalists. It’s a strategic and nuanced discipline focused on building lasting, mutually beneficial relationships with the media. Crafting an effective press release is often more challenging than it appears — it requires understanding how to grab a journalist’s attention and communicate clearly and concisely to […]
Slow Marketing: Less Is More
You’re probably familiar with the concept slow as an adjective for certain activities, such as slow-cooking, slow-fashion, slow-living… In this sense, the activities associated with the slow philosophy are those that allow us to slow down, connect with the moment and appreciate things more deeply. Let’s start at the beginning. The slow movement emerged in […]
Startups and PR Agencies, yes or no?
The question often asked is whether or not to use a communications agency. If you have a startup and want to communicate in the best possible way, the answer is a big yes! For a startup, building a solid and credible reputation is an essential step in ensuring presence and sustainable growth. One of the […]
BE IDEAS communicates Beltrão Coelho
BE IDEAS has just announced that it has won the account of Beltrão Coelho, a leading national company in Digital Workplace Solutions, taking over the brand’s communication with its current and potential clients. The communications agency will be responsible for all press relations work, consultancy and strategic counselling, with the aim of helping to increase […]
A Decade of Be Ideas Reflections
In 2013 when I started BE Ideas I sought to create a communication agency that would correspond to an idea that had made sense since the beginning of my professional career: that would be to be close to the clients, to know their business deeply, their challenges, to be an extension of their marketing department, […]
The Accelerator of 2023
I could start this article talking about the uncertain and volatile times we live in, but this is something we all notice not only in professional and personal terms. Responding to the challenges presented by the market is difficult, but anticipating trends and needs is even more so. So defining a medium to long-term strategy […]