B2B communication: why you’re not getting results (even if you invest)
There’s one thing I’ve seen time and again in B2B companies, especially in the field of technology and innovation: they invest in communication, but the results don’t come. And no, in most cases, it’s not for lack of investment. Nor for lack of effort. The problem almost always lies in the way communication is handled. […]
Communicating in B2B is no longer institutional. And there are still those who haven’t figured it out.
Communicating in B2B is no longer institutional. And there are still those who haven’t realized it For years, B2B communication was treated as the gray side of creativity. It fulfilled a function, yes, but rarely with brilliance – institutional, safe, predictable. Discreet. But times have changed. And some people still haven’t noticed. Today, communicating in […]
BE Ideas Communication Accelerator – Strategy, storytelling and strategic results
In today’s market, effective communication is the great differentiator that connects brands to people.BE Ideas is relaunching the Communication Accelerator for 2026, a program designed for companies that want to stand out, optimize their presence and achieve strategic results. What is the Communication Accelerator? The Communication Accelerator is an integrated solution that combines strategic consulting, […]
5 changes that are transforming B2B communication
5 changes that are transforming B2B communication B2B communication is changing – and fast.If it used to be enough to have an institutional website and a presence at industry events, today B2B brands need to build dialog, trust and strategic positioning. We are living in a new era where decision-makers are better informed, more selective […]
Communication for technology companies: how to turn technical language into value
Communication for technology companies: how to turn technical language into value In the B2B technology sector, communicating innovation is often more difficult than innovating. When a solution is highly technical or disruptive, the challenge isn’t just in developing it – it’s in getting the market to understand, value and want it. Transforming technical language into […]
BE IDEAS ensures ISCAL communication
BE IDEAS ensures ISCAL communication BE IDEAS began 2025 working on the communication of ISCAL – Instituto Superior de Contabilidade e Administração de Lisboa https://www.iscal.ipl.pt , part of the Polytechnic Institute of Lisbon. This new client was the result of a tender launched in 2024 to provide communication support to ISCAL with the aim of […]
Press + Networks: Strategy
Press relations is a much more complex area than it might seem. It’s not just about sending emails with press releases to journalists, but about creating and maintaining a mutually beneficial relationship with the media. Writing press releases can be a more difficult task than many people realise. You need to know how best to […]
Startups and PR Agencies, yes or no?
The question often asked is whether or not to use a communications agency. If you have a startup and want to communicate in the best possible way, the answer is a big yes! For a startup, building a solid and credible reputation is an essential step in ensuring presence and sustainable growth. One of the […]
BE IDEAS communicates Beltrão Coelho
BE IDEAS has just announced that it has won the account of Beltrão Coelho, a leading national company in Digital Workplace Solutions, taking over the brand’s communication with its current and potential clients. The communications agency will be responsible for all press relations work, consultancy and strategic counselling, with the aim of helping to increase […]
Be Ideas: 10 Years on the Journey
In 2013 when I started BE Ideas I sought to create a communication agency that would correspond to an idea that had made sense since the beginning of my professional career: that would be to be close to the clients, to know their business deeply, their challenges, to be an extension of their marketing department, […]