INTRODUCTION
BE Ideas developed a strategic communications consultancy and press office project for eGames Lab, the largest innovation center in Portugal dedicated to research, development and knowledge transfer in the areas of video games, interactive media and digital technologies.
Created as part of a consortium supported by the Recovery and Resilience Plan (PRR), eGames Lab sought to build institutional notoriety and reputation, clarifying its position as a national reference in the connection between academia, industry and society.
CHALLENGE
As a structuring project for innovation and applied science, the eGames Lab faced the challenge of asserting itself in the public arena as a relevant institutional player in a complex ecosystem involving research, the creative industry, technology and public policies.
The challenge was to clearly communicate a project financed by European funds, avoiding excessively technical or institutional language, while at the same time clarifying eGames Lab’s positioning. The aim was also to build reputation and credibility in the national media, make the economic, scientific and technological impact of the project visible and support the attraction of national and international partners.
COMMUNICATION STRATEGY
BE Ideas has defined an institutional communication and reputation strategy, centered on building a clear and consistent narrative about eGames Lab’s role in the national innovation ecosystem.
The strategy was based on defining key messages and a clear institutional narrative, positioning the eGames Lab as a reference in innovation, science and the creative industry, supported by a continuous approach to press relations with a focus on generalist, economic and specialized media.
It included the regular production of news content on projects, partnerships, investment and economic impact, as well as the development of a direct and consistent relationship with strategic journalists, reinforcing the credibility and editorial framework of the project. At the same time, the visibility of eGames Lab spokespeople in the media was promoted, ensuring coherence, clarity and scientific authority in communication.
This approach made it possible to consolidate a sustained media presence in line with the project’s strategic and institutional objectives.
RESULTS ACHIEVED
The communication strategy developed resulted in a broad, qualified and consistent media presence for eGames Lab in the main media in Portugal.
The results achieved resulted in a regular presence on television, radio and in the press, both general and specialized, ensuring consistent dissemination of projects, partnerships, investments and results. Also noteworthy were interviews with eGames Lab spokespeople, reinforcing its authority and scientific credibility, as well as a significant increase in institutional awareness and the project’s strategic positioning, directly contributing to attracting national and international partners.
This project demonstrates BE Ideas’ experience in strategic communication, institutional reputation and press relations for innovation, science and technology projects, in complex contexts with high public exposure.