BE IDEAS began 2025 working on the communication of ISCAL – Instituto Superior de Contabilidade e Administração de Lisboa https://www.iscal.ipl.pt , part of the Polytechnic Institute of Lisbon. This new client was the result of a tender launched in 2024 to provide communication support to ISCAL with the aim of boosting its reputation. Since January, BE Ideas and its senior team have been providing strategic communications consultancy and press relations to this organization. This year, ISCAL wants to strengthen its position as a benchmark in public higher education among its audiences, promoting greater visibility for the institute through the media.
ISCAL is a public higher education institution over 260 years old, with tradition and history, but also modern and up-to-date. ISCAL’s degree courses in Commerce and International Business, Accounting and Administration, Corporate Finance, Management and Solicitors are a real success story, as they have an employability rate of 98%. ISCAL has more than 3,500 students of 22 nationalities and more than two hundred teachers and focuses on promoting academic excellence, pedagogical innovation and strengthening the link with society and the job market.
