CHALLENGE | COMMUNICATION CONSULTANCY AND PRESS OFFICE
Develop the communication of Unimer positioned for the end consumer.
STRATEGY
The communication strategy involved the creation of contents of media interest, enhancing the unique characteristics of Unimer products, by sending products to strategic editors/bloggers. Opinion articles were also produced on the subject of colds/allergies/nostal hygiene care in babies/children. We also promote pastimes in strategic media. Another important point explored was the presence on Unimer’s social networks, making it more dynamic with content. We also leveraged brand presence by promoting the presence of Unimer and its mascot at strategic events/conferences (Little Style, Mercadito da Carlota, Conference “Our Pregnancy and Our Baby).
RESULTS
100% presence in the specialised media (children, babies, childcare, social and well-being). We quintupled the number of likes and interaction on Facebook in 4 months. Greater visibility of the Unimer brand and bringing the product closer to parents and children. Increased interaction at events.
