CHALLENGE | COMMUNICATION CONSULTANCY AND PRESS OFFICE
The 1:1 Diet, a British company that offers food solutions and nutrition to help weight loss, has extended its international expansion to several countries, including Portugal.
STRATEGY
With this objective in mind, the strategy was to develop a survey of 1000 people on the eating habits related to overweight and the evaluation of eating habits and lifestyles of the Portuguese population. Based on the results obtained, two press releases were developed, one highlighting the overweight of 40% of the Portuguese population and another directed at the economic and business media on the company’s entry into the national market, business perspectives, hiring and growth of the consultants’ network.
RESULTS
Articles were disseminated in the main media, in print and online, defined as strategic. The results obtained by the survey allowed content to be developed to be explored in various communication tools, such as commercial presentations, social media posts, and information for consultant recruitment.
