CHALLENGE | COMMUNICATION CONSULTANCY AND PRESS OFFICE
SAS, a leader in business analytics software and services, and the largest independent provider in the business intelligence market, was looking for a partner to enhance communication with the media and who had extensive experience in the technology and innovation market. In this way, BE IDEAS presented a communication planning and senior skills that ensured an effective and efficient achievement of the objectives foreseen annually by SAS.
STRATEGY
The strategy for SAS communication was based on a deep understanding of the positioning, culture and objectives of the company. A strategy of approach that leveraged the positioning of SAS in leadership, innovation and use of technology in the daily lives of people and companies. With definition and preparation of spokespeople for moments of contact with the press. A regular follow-up of projects and moments relevant to the SAS by promoting them to the media. A high availability of the SAS to media requests. A promotion of the main SAS executives in the strategic business, economics and technology media.
RESULTS
In recent years, in which BE IDEAS has been providing communication support, SAS has achieved a very solid consistency in its presence in the media, leveraging the notoriety of the company in the economic, business and technological areas. SAS is a widely recognised market leader in its field. The SAS ROI in communication has been growing in a sustained way and balanced with the defined objectives.
