CHALLENGE | COMMUNICATION CONSULTANCY AND PRESS OFFICE
GMV is an international technology group operating worldwide in the Aerospace, Defence and Security, Cybersecurity, Intelligent Transport Systems, Healthcare, Telecommunications and IT sectors for the Public Administration and large enterprises was looking for a partner to support the Administration in Portugal for the creation of a marketing department. Without human resources in Portugal dedicated exclusively to marketing, responding to Spain needed to have a professional and permanent support for the creation of a marketing and communication department.
STRATEGY
BE IDEAS presented a solution to allocate a permanent senior in-house resource on a part-time system, supported by the agency’s team of consultants as backoffice.
RESULTS
GMV has had a marketing department in Portugal since 2017, not only supported by the GMV Spain team but also by BE IDEAS, with a permanent, part-time in-house resource. The marketing department provides all kinds of support for the communication and promotion of GMV’s activities, both internal and external. In terms of press relations, the number of references and presence in the media increased significantly, with more and more recognition of the brand among its stakeholders.
