INTRODUCTION
BE Ideas has developed a strategic communication consultancy and press office for GMVPortugalwith the aim of supporting the development and consolidation of the brand in the domestic market, in conjunction with the corporate structure in Spain.
In a context of growth and diversity of areas of activity – such as aerospace, defense, cybersecurity, intelligent transport systems, health, telecommunications and information technologies – GMV was looking for a structured and continuous approach to its communication in Portugal.
CHALLENGE
GMV is an international technology group with global operations, but in Portugal it didn’t have a team dedicated exclusively to marketing and communications.
The local structure reported to the head office in Spain, which posed challenges in terms of adapting communication to the Portuguese market, supporting the local management team and developing awareness among the different national stakeholders.
The challenge was to create and structure a marketing and communications department in Portugal, ensuring strategic alignment with GMV Spain, and supporting the Portuguese management in defining and implementing the communication strategy. At the same time, the aim was to strengthen the brand’s awareness and credibility among clients, partners, the media and other stakeholders.
COMMUNICATION STRATEGY
BE Ideas has designed an integrated strategic communication consultancywhich went far beyond the simple allocation of resources, taking an active role in the development and consolidation of the GMV brand in Portugal.
The strategy was based on several complementary axes, including strategic support for the Board of Directors and the management team of GMV Portugal in defining communication priorities, as well as the creation and structuring of the marketing and communication department in the country, in conjunction with the team at GMV Spain.
It also included the allocation of a dedicated senior resource, on a part-time basis, integrated into the day-to-day running of the organization and supported by BE Ideas’ strategic backoffice, the development and adaptation of the corporate communication strategy to the Portuguese context and market, and the implementation of a continuous press relations approach, with a focus on strengthening the brand’s notoriety, reputation and positioning with its stakeholders.
This approach ensured proximity, continuity and strategic alignment between Portugal and Spain, guaranteeing consistent and effective communication.
RESULTS ACHIEVED
GMV has a marketing and communications department in PortugalThis is supported by the coordination between the GMV Spain team and BE Ideas, through a dedicated senior resource on a part-time basis.
The results achieved include the structuring and consolidation of the marketing and communications department in Portugal, as well as ongoing support for GMV’s internal and external communications activities. GMV. There was also greater coherence and strategic alignment of communication between Portugal and Spain, accompanied by a significant strengthening of the brand’s media presence in the Portuguese market and an increase in its recognition and awareness among customers, partners, the media and other stakeholders.
This project demonstrates BE Ideas’ experience in B2B communication, strategic consultancy and press relations for international technology groupsin complex, multinational contexts.