CHALLENGE | COMMUNICATION AND EVENT CONSULTANCY
Comeca, the representative in Portugal for Electrolux Professional needed to introduce the new Skyline range to its customers and market.
STRATEGY
We booked a presentation day of the Skyline range, in one of Lisbon’s main spots, in a kitchen equipped with Electrolux Professional products, in LX Factory, the restaurant Taberna 1300. The demonstration, which included the participation of two Italian chefs who came especially for this demonstration, was the highlight of the event. With tasting and presentation of all the potential of this new line of products that responds to the current challenges in cooking, environmental protection and working conditions, with the use of artificial intelligence. The event took place during the morning and was followed by lunch, providing clarification of doubts in an informal and relaxed atmosphere. During the after lunch it was also possible to learn more about another product – Panini – where they prepared toast in seconds, which left the audience delighted.
RESULTS
The event was very well attended, with customer representatives from various parts of the country. It reinforced its position as market leader for the HORECA channel, not only for its offer, but also for its innovation and customer service. Results of the guest satisfaction survey were very positive.
