CHALLENGE
Integrity, a Portuguese company specialising in cybersecurity, wanted to boost its communication by leveraging the importance of cybersecurity in the daily lives of companies and individuals. In this way, taking advantage of the October Cybersecurity Awareness Month theme, we were given the challenge of boosting Integrity’s communication in the strategic communication media.
STRATEGY
Survey and prepare relevant information on October Cybersecurity Awareness month. Select strategic means and define key messages on cybersecurity awareness. Promote the head of Integrity as a spokesperson and opinion leader on issues related to cybersecurity.
RESULTS
Presence on SIC Notícia with a live interview. Publication of opinion articles on the subject of Cybersecurity Awareness in the newspaper Jornal Económico. High news sharing on Integrity’s Linkedin.
