CHALLENGE | COMMUNICATION CONSULTANCY AND PRESS OFFICE
BIANO.PT, the first dedicated home & decor marketplace in the Portuguese market, was seeking a strategic communications partner to support its entry into Portugal. The objective was to position the brand effectively in the local landscape, introducing it to potential partners, clients, and the wider public through a targeted press office and communication consultancy approach.
STRATEGY
Together with our international partner and the BIANO.PT team, we identified the need to prioritize a press release that would not only announce the brand’s arrival in Portugal, but also emphasize the scale of the investment and the breadth of products and design references already available on the platform. The goal was to create content that was both newsworthy and informative, offering journalists relevant, compelling data and context. The press release was carefully crafted to appeal to key media outlets in the areas of lifestyle, business, e-commerce, and design.
In addition to the press release, a targeted media list was curated to ensure maximum impact, and follow-ups were conducted to encourage coverage and deepen relationships with local media.
RESULTS
The outcome significantly exceeded the client’s expectations. The campaign achieved strong media traction and delivered an impressive ROI, reflected in tangible interest from potential partners and customers. The brand was featured in several strategic publications, greatly enhancing visibility and credibility in the Portuguese market. The press release generated qualified leads and established BIANO.PT as a relevant new player in the home & decor segment.