The challenges that Communication professionals face every day are a result of the importance that this function has in Companies’ strategy. Being aware of the business objectives, monitoring the sales teams, recognising the efforts of human resources to retain and attract talent are some of the essential points for responding effectively.
Sustained growth with satisfactory results implies great dedication and vision, which goes far beyond basic knowledge of Communication tools. For a Communication professional to be successful, it is essential to have a holistic vision of the Company, with management notions, sensitivity to the business and also to relationships with people, a high sense of emotional intelligence and knowledge of the market. Support to the management team is essential. To perceive the added value in the Communication of a certain business, novelty or contract brings, in a short/medium term perspective, a very significant advantage for the growth of the company. In this way, investment in qualified professionals and solid partners contributes greatly to the success of the Companies.
In recent times, I have witnessed moments when these professionals are valued not only for their technical skills but mainly because they have helped in the path of solutions for the business. Questioning the messages to the market, the way they are delivered and putting them in the ideal formats and timings. Opening doors to avenues that had not been explored, mainly by questioning. Those who have a broad and detached vision of the Company can more easily see other directions that are not influenced by the pressures and wear and tear of daily life. With knowledge and experience, a clear and focused vision, an involvement in the Company’s culture and objectives, it is possible to make magic.
